1) Sustainable Urban Mobility- Air pollution contributes to more than 400,000 premature deaths per year in the EU, making the social and economic advantages of improving air quality obvious. In addition, the need to reduce emissions to tackle the climate crisis is universally acknowledged, and road transport is the second biggest source of CO2 emissions in the EU. Despite all of this, many European cities exceed European air quality standards.
2) Green Growth and Eco-innovation- We all know that we should reduce, reuse, and recycle in an effort to help the planet. We’ve all been spoon fed about eco-friendly materials, products, and practices since infancy. It also seems like every big name celebrity, newscaster, and civic leader touts all of the amazing benefits of “green” alternatives. As they should. Eco-friendly products can be amazing for both the planet and your wallet.
3) Climate Change: Adaptation- Mitigating climate change reduces the risk of uncertain but potentially large damage from climate change, and reduces the consequences of failing to adapt to climate change. Stringent mitigation policy leads to lower overall risks, as the uncertainty in mitigation costs is lower than the uncertainty in climate damage.